November 27, 2020


by Emily Gruz - Jalya Writer

Distinct Interior Design was established in 2010 in Edmonton, Alberta, serving Edmonton and the surrounding area. Their objective is to enhance people’s lives with functional interiors that are elegant, unique, and distinct. They work closely with their clients to create the look of their dreams and make their home a reflection of their personality and style.

Distinct Interior Design offers residential & commercial design, space planning, 3D renderings, custom designs, as well as home furnishing and décor. They deal with vast majority of Canadian, US and European suppliers for custom-and-ready-made furniture.

When did you start your business?

I started my business in 2010.

Was there something/someone who inspired you?

My father was a highly creative individual. He built our home where I was born in Lala, Lebanon and designed beautiful motifs and medallions throughout the home and always involved me in smaller projects.

Even though he was not a designer he had an extensive background in renovating and small builds.  As a child, he taught me to design unique shapes and quizzed me on problem solving skills and creative solutions. He was my inspiration, and if it wasn’t for him, I wouldn’t be the person I am today.

Would you say you reached all of your goals since you started, or do you have more to achieve?

The sky's the limit. I've reached a good level, however, in this business one can never reach a certain level and be satisfied or stop. To be successful, we always research better design education, new trends, designs, and colors. Not only in Canada but globally.

What are the ups and downs when dealing with the Arab community?

On the positive side, I speak, understand the language and the culture. So, dealing with the Arab community has been nothing but positive and rewarding.

What would you change if you had to do it all over again?

If I were to do it again, I probably would start at a younger age. Although, I'm blessed that I had the chance to be a stay-at-home mom until my kids were in school full time, so I could get back into my business full time.  Everything was lined up beautifully, I would not change a thing now.

What challenges has Covid-19 brought to you and your business and how did you overcome them?

It became difficult to visit clients and have a face to face meeting. Thank God for technology nowadays! We were able to meet over zoom and work remotely online with our clients and somehow it became the new norm. Everyone is now in acceptance of the way we work.

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