December 18, 2020


by Emily Gruz - Jalya Writer

Roselite Events is a boutique wedding planning company based in Edmonton. They exist to change the wedding industry in Alberta by placing an emphasis on planning with intention, in order to create more meaningful and memorable weddings.

When did you start your business? Was there something/someone who inspired you?

I started Roselite Events almost three years ago when I realized there was a gap in the industry that needed to be filled. Arabs love to throw large and luxurious weddings, but there is so much that comes with that.

Weddings are emotional and expensive, which can be the perfect recipe for stress and disaster. But when done right, weddings can be beautiful celebrations filled with genuine love, and pure joy. I’ve seen enough people spend too much time and money on their wedding just to end up with emotional and financial strains.

I am a wedding planner because I want people to look back at weddings and feel warmth from the memories they bring. I’m so grateful to be able to do that for my couples and be a part of such a special time in their lives.

Would you say you reached all of your goals since you started or do you have more to achieve?

I have broken through so many barriers up until this point. After every wedding I plan, more and more people begin to understand what exactly wedding planners do, and the value we bring to the table.

Every wedding I plan is different from the last. I spend time getting to know my couples so that we can plan a wedding that is personalized to them, so it can be different from the weddings we are used to seeing.

There are still so many more goals I have, and the impact that the global health situation had on the wedding industry will only help me achieve them.

Now, we are forced to change the way we do weddings; to get creative and plan with intention. Weddings will never be the same again, and we can make that a good thing!

What are the ups and downs when dealing with the Arab community?

I feel like people are pretty split on whether or not they like working with Arabs. We have our own way of doing things, and sometimes we can be pretty set in those ways.

On the other hand, we are very supportive of each other! We raise each other up and strive to be leaders in every industry.

What would you change if you had to do it all over again?

I wouldn’t change a thing. :)

What challenges has Covid-19 brought to you and your business and how did you overcome them?

Like every other industry, COVID-19 has had a huge impact on weddings and events. I knew right away that I had to learn as much as I could about the situation so I can make informed decisions for my business, and give helpful recommendations to my couples.

Every couple has a unique circumstance, there is no one solution that works for everyone. So I helped each couple figure out their priorities, narrow them down, then pivot their plans based on that.

Adapting to the situation and coming up with helpful solutions for my couples resulted in the best wedding season I’ve had to date.

You May Also Like

Jalya Magazine

Jalya in the Arabic Language means Community. This platform will be for anyone to post information that will benefit our community. Only exception is politics.

Subscribe to Our Newsletter

No worries, we don't like spam either.