March 26, 2021


by Emily Gruz - Jalya Writer

"After moving to Alberta from Toronto, we saw a need for modern Islamic Lifestyle products at an affordable price. SunnahSouq was born from that need...we would continuously get questions from our students and parents asking where they could also buy similar thobes and products.

We are in our early stages still, but Alhamdulillah we’ve gotten a great response for our thobes and baby and doll hijabs (handmade in Edmonton)! We are also excited to announce that we are stocking Also Sophia products for Ramadan and Eid.

Our children don’t have to feel that Islam is boring or strict... we have two amazing Eids to make more fun and enjoyable than any other holidays. We hope in the future to stock other Islamic items that will complement your modern Muslim home and bring the beauty of Islam to your life."UMM KHALID SAITFULLAH MEHTER

When did you start your business? Was there something/someone who inspired you?

We started our business just under a month ago. It’s been simmering on a back burner for years, and we said Bismillah and just started.

Our biggest inspiration lies in our work of Dawah and teaching Islam (our primary jobs). We saw a great need in our students’ lives to make Islam more accessible and relatable, especially to the youth. @SunnahSouq was born from a need to supply Islamic lifestyle products that we, as second and third generation Canadians need to stay grounded in the faith.

Would you say you reached all of your goals since you started or do you have more to achieve?

Not at all. We have big goals for Edmonton and the greater community at large, we aim to curate upscale Islamic lifestyle products and make them more accessible and affordable.

What are the ups and downs when dealing with the Arab community?

Our business is aimed at the Muslim community of Edmonton, and of course that does include many Arabs. I hope this feature brings our business to their notice and of course, Arabs are famed for their generosity and akhlaaq.

What would you change if you had to do it all over again?

I wouldn’t change anything, it’s all a learning curve and I’m still just starting out. Alhamdulillah, I signed up with @salamsudduf intention membership and I find it’s been so beneficial in finding why I’m on this path and really grounding myself.

What challenges has Covid-19 brought to you and your business and how did you overcome them?

Starting a business during the pandemic might not be the easiest thing, but Alhamdulillah, I think everyone is realizing what can be done from home.

In a way, the pandemic pushed us out of our comfort zone of teaching/imamat only and encouraged us to explore other avenues of spreading the beauty of Islam. One challenge we’re working to overcome is reaching people in other parts of Edmonton, and we hope this feature will help us in that insha'Allah.


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Jalya in the Arabic Language means Community. This platform will be for anyone to post information that will benefit our community. Only exception is politics.

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