June 4, 2021


by Emily Gruz - Jalya Writer

I am the founder of Vice Hijabs, a small business that specializes in the sale of hijabs and accessories. At Vice Hijabs we strive to sell luxury products, at an affordable price. - Nurmeen


View this post on Instagram


A post shared by Vice Hijabs (@vicehijabs)

When did you start your business? Was there something/someone who inspired you?

I launched Vice Hijabs in February of this year. What inspired me to launch my own brand would be the amazing Arab women in our community. I see these boss women launching and succeeding all over Edmonton. I see ladies take an idea they had and bring it to life and it is truly inspiring for someone who is just starting out like myself.

Would you say you reached all of your goals since you started or do you have more to achieve?

I do think I have reached a lot of my main goals this year, but as I complete each and every one, I keep adding to this list so I’m not sure if I’ll ever stop having goals that I want to achieve. I would like to be able to ship my products all over the world and I hope one day I will be able to say that I am doing just that.




View this post on Instagram


A post shared by Vice Hijabs (@vicehijabs)

What are the ups and downs when dealing with the Arab community?

The biggest up with the Arab community I have experienced is the amount of support I have received from people who I have no had a prior connection with. It’s the best feeling when people who you have not previously interacted with support you endlessly. I have yet to see a downside to the Arab community, I have received no backlash or criticism from anyone.

What would you change if you had to do it all over again? 

Personally, I would not change how I launched or go about my business. My main priority for my brand is customer service. I aspire to have only 5/5 reviews from all my customers, whether it is about my products, my prices or how I communicate with my customers.


View this post on Instagram


A post shared by Vice Hijabs (@vicehijabs)

What challenges has Covid-19 brought to you and your business and how did you overcome them?

The biggest challenge Covid-19 has brought to my business is that I’m selling a physical product that my customers are not able to see and touch in real life. Every customer has to have some sort of trust in my business and products before purchasing.

They have to be able to trust my words when I say how soft a hijab is or how it does not slip off the head whereas before covid, I could host pop-ups and have people see the luxury quality for themselves.

You May Also Like

Jalya Magazine

Jalya in the Arabic Language means Community. This platform will be for anyone to post information that will benefit our community. Only exception is politics.

Subscribe to Our Newsletter

No worries, we don't like spam either.