November 24, 2020


by Emily Gruz - Jalya Writer

Fatima makes chocolate covered strawberries and other sweet treats! She loves working with chocolate, and is constantly trying to experiment with new ideas.


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What made you want to start your business?

I've always loved art and creating things, and my day job is far from that. I work as a respiratory therapist in adult ICU, so I have many days where I come home and need to decompress. This was the perfect outlet for me. The business side of it was secondary as more people discovered my work and wanted me to make it for them.

I'm still driven by the art of it, more than anything. My best friends and my sister really pushed me to start my page. I still have the sketches we made about the name and flavour/theme ideas. It's such a cool thing to look back on, and I'm so grateful to have them cheer me on the way they do.

What was the toughest obstacle to overcome in the process of creating your business?

I don't think I have an "obstacle," per say. Alhamdulillah. I started creating and the business aspect kind of flowed out of that. I think I'm very lucky to have a knack for it. The hardest part of all of this, business or not, is self doubt. Imposter syndrome is real, and it constantly has me questioning if I'm good enough. I get butterflies whenever someone orders anything new, nervous if they're going to like it or not. On the plus side, it pushes me to be better and one up myself every time.

Who/what is your biggest inspiration?

I get my inspiration from everything around me. Nature, music, paintings. I try to bring things to life and evoke emotions. There is a famous baker named Adrianno Zumbo, who constantly talks about the "theater" of food and I think about that a lot whenever I make something.

It's amazing how food can tell a story and it can even be part of your story; it's how people connect. I love when people look at what I make and gasp or laugh, it's the best feeling. It's crazy how the simple manipulation of food can bring such joy and happiness. I live for that.


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A post shared by Dipped 🍓✨ (@dipped_yeg)

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