December 2, 2020


by Emily Gruz - Jalya Writer

Sara Najmeddine works as an interior designer. She got married and came to Canada about 3 years ago. When Sara was pregnant with her first girl, she'd thought of the idea of moving her mothers kitchen into her house.

She loved making sweets, but her mom hated it because of the mess she would make. At the beginning, Sara started the business alone, but after having Layal, her first daughter, she started doing everything with her sister Samara. It was the best decision ever.

This allowed Sara to have time to spend with her sister every day and do things that they like. So, here they are, always trying to make something new!


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When did you start your business? Was there something/someone who inspired you?

I started my business 2 years ago. I came to Canada and wanted to do something for myself that I enjoy. My family used to enjoy the sweets that I make. When I came to Canada, my husband, Ali, enjoyed them too so I thought I would give it a try and let people experience them as well.

I started posting some pictures on my instagram page and people were asking if I would sell. That’s where I began the business.

Would you say you reached all of your goals since you started or do you have more to achieve?

In our opinion, we should always do something new, something different. Even though people love what we do, we have to reach everyone’s taste buds. So we’ll always have more to achieve.


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What are the ups and downs when dealing with the Arab community?

The Arab community can be understanding when and if I cannot reach a deadline due to traditions or holidays. A disadvantage is the idea that things are overpriced.

All of our sweets are made from top quality ingredients which can be quite costly. Not to mention, the work that goes into it is very time consuming so we think our prices are rather fair.

What would you change if you had to do it all over again?

Honestly, we wouldn't change anything. We believe that everything we passed through and each mistake took us a level up to achieve our goals.

What challenges has Covid-19 brought to you and your business and how did you overcome them?

At the beginning, it was hard because no one had enough knowledge about the virus, so we were scared to take orders and come in contact with people and it made us stop working for a while.

But now, we wear a mask while working and take all the precautions. We also do porch pick up so it’s not affecting us anymore.


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