July 14, 2023

Majda Al-Sufi

by Haris Yar Khan- Jalya Writer

Majda Al-Sufi is a registered Dental Assistant and the owner of Amarah Jewellery. Growing up, Majda has always been enamoured with jewelry. Majda is a very nostalgic person and feels that jewelry has the power to take people back to a specific time in their lives. Majda created Amarah Jewellery because she found it difficult to find timeless everyday pieces all in one place.  So Majda created her jewellery business and named it after her daughter Amarah.

Tell us about yourself  

 I’m a registered dental assistant by trade, which takes up most of my time! On my off days, I love to spend time with my family and friends and catch up on life; if I’m not doing that, I’m seeing what the next thing I want to change in my house (interior decorating and DIY is my second baby) my faith and religion is at the centre of my life I wouldn’t be where I am today without Allah SWT.

Why did you become an entrepreneur, and why did you choose jewelry as your business ?

I’ve always wanted to be a business owner, and for many of us, I think it’s finding the time to branch out and bring our ideas to life, the desire for creative independence, and financial freedom! I started to brainstorm in 2019, and when the pandemic hit, and the world stopped, it was time to bring those ideas to life!

What have been the biggest challenges with creating and operating Amarah Jewelry?

Time management! I wear many hats throughout the week, making it difficult to put as much time as I would like into Amarah Jewelry.

Have you achieved everything you would like to accomplish with Amarah Jewelry? What goals are left?

I haven’t even scratched the surface of what I want to reach with Amarah Jewelry! I have big goals and plans I have to execute asap! This next year is dedicated to Amarah Jewelry, so stay tuned!

Where can people find you on social media?


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